How I’m Ensuring That 2017 Beats My Record Year Last Year

Previously I talked about the 5 biggest things I did in 2016 to make it my biggest year. Now that we’re well into 2017, it’s time to look at the ways I’m ensuring that my photography business continues to grow and improves on the success of 2016. To some extent that’s simply going to be […]

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How Photographers Should Use Social Media

Let’s see if we can put this together in a single sentence … “If you want to run a photography business most of your time will be spent marketing, not taking pictures.” That said, marketing costs money, but it doesn’t have to cost you a 3rd mortgage. With all these social media sites available these […]

Working With A Client’s Budget

Editor’s note: Working with a prospective client doesn’t just begin and end with discussing your price. To understand your numbers, you also need  look at how a budget is divided into negotiable and non-negotiable item as those affect your price as well. Craig Ferguson walks you through what matters. The phone rings or an email arrives […]

The Best Camera Accessories Of 2016

That old saying, “The best camera is the one you have with you,” is almost cliché at this point. So … let’s make that best camera even better by taking it past its stock performance capabilities without weighing you down with a full sized camera bag. Work with what you’ve got – or, at least, […]

What Skateboarding Taught Me About Style And Business

You don’t just wake up one day and decide you are going to do this. Yep, that’s me, trying not to break myself, enjoying every minute of it. I had one obsession as a kid … to master my skateboard. It took me places I never dreamed imaginable, and in turn taught me that practice, […]