5 Principles Your Photography Business Should Be Built On

So you’re ready to start taking your photography business venture seriously. Good! Let’s get you started off on the right foot. Every business begins with a solid foundation. Using these 5 principles, you’ll begin laying the groundwork for your journey! 1. Why Most Of Your Equipment Is Useless (And What Isn’t) First, let’s get down […]


Photographer +1

One of the toughest situations for a writer is to find himself staring at a white computer screen wondering where to start. Photographers, on the other hand, rarely go through that process. But maybe they should. It’s easy to distract ourselves with gear acquisition and technical specifications instead of pondering our equivalent blank sheet of […]

XEQUALS Welcomes An Incredible New Author

We’re super excited to announce that Derrick Story will be joining the XEQUALS writing team to help us continue to bring you amazing content so you can Learn your craft, Create your unique vision, and Dominate your market. Derrick has years of deep in-the-trenches knowledge and a true passion for his work. We’re beyond excited […]

Making Cool S**t Is The Future Of Photography

The future of photography isn’t just about the screen. It’s coming back full circle to being about MAKING ACTUAL THINGS with your work. The best thing about making things is sharing those sweet thing-making recipes with others! This project is super easy and keeps the costs low … but makes a HUGE statement! Here’s what […]