From Snap to Success
For every photographer eager to refine their skills and elevate their enterprise, we’ve curated an essential haven. We’ve been at this for over 10 years and we’ve been sharing everything XEQUALS is about, and what we’ve learned along the way. We always strive to keep it simple and to the point, so we broke down what it takes to thrive in photography into 3 main categories. This is what we’re all about:
Learn: The Art of Editing for the Modern Photographer
Speed is Key: In the fast-paced world of photography, a photographer’s efficiency can set them apart. Because of this, our rich collection of Lightroom tips are tailored for photographers aiming to turbocharge their editing speed. A swift workflow allows photographers to maintain a consistent output, essential in an era where timely content delivery is paramount. As a result, speed ensures that clients receive their photos promptly, enhancing the photographer’s reputation for reliability. However, quick editing does not mean compromising on quality.
Precision Techniques: Our tutorials don’t just teach photographers how to edit quickly, but how to do it right. With proficiency, a photographer can swiftly make adjustments while preserving the image’s essence, thereby meeting both aesthetic and deadline demands. Moreover, efficient editing frees up time, enabling photographers to focus on other crucial aspects of their craft or business, such as client engagement or further skill enhancement. With detailed guidance, watch your photographs transform into riveting masterpieces.
Create: What is Style without a little STYLE?
Film Presets: They’re unlike any other preset out there and we give you expert tips on how to use them. These are not just tools; they are an ode to the photographer’s undying love for vintage charm. We’ve created a one-of-a-kind modular approach to presets, with each preset including multiple elements: Mix, Tone and Grain for our Lightroom Presets and Mix and Tone for Photoshop. This modular approach means that they can be used one at a time for specific effects in targeted areas, or to blended together drive an overall look that is uniquely yours. Transport your audience to the nostalgic days of film with the XEQUALS Platform.
Retro Treasures: What is style without a little style? Our shop is a treasure trove for the photographer (or anyone else) with a penchant for vintage. Nerd out alongside us with products that resonate with the golden eras of film photography. Moreover, they’re just cool; a heartfelt ode to those bygone eras that shaped the art of capturing light. Every piece in our collection is a tangible reminder of a time when each click of the shutter was a labor of love and patience. Wear with pride.
Dominate: The Guide to Monopolizing Success
Expert Insights: We know it’s an obvious statement, but the business terrain for a photographer can be intricate. We know how to help you traverse it confidently. Our stable of seasoned photographers are very generous when it comes to divulging their trade secrets. Learn from their tales to etch your distinct signature in the photography domain. We gathered some of the best advice from professional photographers from all over the world. In addition, we put our 20+ years of experience out there so you can learn from us.
Tools for Success: We always say that the right tools can elevate a photographer’s work from good to exceptional. That goes for running a business, too. Beyond the lens and shutter, there’s a world of strategies and systems crucial for success. Whether it’s leveraging client relations to increase the lifetime value of the customer or mastering the nuances of digital marketing to amplify your brand’s reach, being well-equipped is indispensable. As photography constantly reshapes with technological advancements, staying updated and adept is paramount. We aim to guide photographers through this maze, ensuring they not only adapt but also thrive.
We’re Just So Psyched You’re Here!
We sincerely appreciate the trust you put into us to be part of your creative endeavors, and we’re super excited to see your amazing work!
We‘re glad you’ve chosen to be part of our community!
Inside every one of us is an amazing photographer.