10 Simple Steps to Build Confidence as a Photographer

Lack of confidence is a common problem among photographers, especially in the beginning of their careers. For many photographers, using a camera or arranging an intricate lighting setup is as easy as 1-2-3. Pricing their work properly, showcasing their achievements, and feeling confident in their skills – that’s where things get tough. There are many […]

Average Is An Edge – Unlocking Marketplace Value

As an artist you have no doubt at some point compared yourself to your peers, mentors, and idols. Just as likely is the fact that when you did that, you also devalued yourself, and began to doubt your own abilities. You see yourself as … gasp* … average. As artists we always strive to put […]

Hiring Photographers – Insight From A Vegas Marketer

I am an avid photo enthusiast who enjoys photography, but I have never been paid to take a photograph. However, I have been in charge of hiring photographers (and re-hiring them) for the last 8 years.  I work as a marketing executive on the Las Vegas Strip at a resort & casino. I (and my […]