Welcome To The New XEQUALS

“As we get more technically driven, the importance of people becomes more than it’s ever been before. You have to utilize who you are in your work. Nobody else can do that. Nobody else can pull from your background, from your parents, your upbringing, your whole life experience. If you allow that to happen, it’s […]


How To Pinpoint What You Suck At

There are only 2 directions a creative is ever moving in: forward or backward. There is no in between. Everybody sucks at one thing or another. If you want to elevate your photography, you have to strengthen areas of weakness. But identifying our shortcomings can be difficult. Especially if you don’t know what to look […]

10 Simple Steps to Build Confidence as a Photographer

For many photographers, using a camera or arranging an intricate lighting setup is as easy as 1-2-3. Pricing their work properly, showcasing their achievements, and feeling confident in their skills – that’s where things get tough. Lack of confidence is a common problem among photographers, especially in the beginning of their careers. There are many […]

Hidden Secrets to Fast, Easy Photo Publishing

Busy photographers require an efficient workflow to do 4 important tasks: Importing Cataloging Processing Publishing While much has been written about the first 3, the publishing side of things is often a weak point, with many photographers choosing just to export to a folder on their hard drive and then upload to their website. Boring! […]

The Marketplace For Being Average

As an artist you have no doubt at some point compared yourself to your peers, mentors, and idols. Just as likely is the fact that when you did that, you also devalued yourself, and began to doubt your own abilities. As artists we always strive to put forth our best efforts and it is always […]