XEQUALS B&W for LR

A New Approach To Presets Allows You To Create Your Own Unique Style

Margaret Bourke White. Richard Avedon. Herb Ritts. Ansel Adams.

Even if you can’t articulate their photographic style with words alone, you can see it — a special something that sets their work apart from everyone else to make their artistic mark on the world.

That special something … that’s called style, and it separates the good from the great.

Creating your personal style takes time — it comes from hours shaping and reshaping countless images as you infuse your creativity into them.

We get it — it’s time-consuming and requires commitment both mentally and financially, but we know you’re up for the challenge.

How Do You Stand Out With Your Unique Vision?

Lots of other Lightroom products offer you ways to apply a unique look to your work with a one-click fix that promises that your photos will stand out in an ever crowded digital universe.

Wrong.

How is your unique style going to come to life when anyone who buys these products can achieve the same look? It’s not. When you apply a single preset as a stylistic choice, you’re not creating art, you’re following a fad. And that sucks.

You should demand a better answer – one that includes the best tools that shape and mold to your needs — rather than one-click effects that are simply a shortcut to sameness.

We Take A Different Approach

We’ve created a modular approach to presets. By using the same techniques as the masters, we started by thinking of presets as building blocks rather than lazy one-click effects.

Each Preset includes 3 variations: Mix, Tone and Grain. This modular approach means that they can be used one at a time for specific effects in targeted areas, or to blended together drive an overall look that is uniquely yours.

Instead of adjusting sliders for hours in an ad hoc fashion, we’ve created small cheats that will get you farther, faster in a more directed and predictable way. As you drive your unique style and begin to define your palette, we make it easy to save your combinations as your own preset, and process a ton of images in batches to get your signature look — unique to you and only you.

It takes a special blend of style and technique to incite the emotion and power of this medium. XEQUALS Black & White was created to be part of your journey.

We’ve painstakingly worked to captured the essence of the classic black & white films, papers, tonings, and mixes to bring you a palette that is as varied and world-class as your own work.

Use Tools, Not Toys

By using these presets in unison with one another, you can create combinations that represent you and only you. By finding the combinations that you love, you’ve fast-tracked the creation of your unique style — just like the greats.

With XEQUALS Black & White, you get access to over 200+ different styles to choose from including our most popular Presets:

• Ilford HP5
• Kodak Tri-X
• Fuji Neopan
• Ilford Delta
• Kodak Portra
• Kodak T-MAX
• Rollei R3
• Forte Fortepan
• Daguerreotype
• Sepia Tone
• Konica Infrared (IR) 720
• And 200+ others …

Don’t Tell Me, Show Me

The proof is in the work. Below are some before/after samples of XEQUALS Black & White in action — just as you would use in your own work.

Ilford Delta 3200 (Tone, Mix, Grain) Before/After

Working in black and white is an exercise in managing tone and contrast in harmony to reveal the unique relationship that exists between them. With Ilford Delta 3200 we bring them together with the same romance you’d get from the original.

Rollei R3 (Mix and Grain) Before/After

Slide away and enjoy the punchy tones that come with styling your images with our Rollei R3 Preset.

All Film Product Names listed are trademarks of their respective holders. None of the companies listed on this page endorse or sponsor XEQUALS, or any other content contained on this page, nor are they affiliated with XEQUALS. All trademarks and copyrights are the exclusive property of their respective owners.

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