Efficiency isn’t just about doing more faster. If it were that easy everyone would be doing it. It’s about striking a fine balance between what matters and what doesn’t, while still maintaining quality.
This is the hard part.
There can be economy only where there is efficiency. -Benjamin Disraeli
We’re gonna help you clean out your photography cabinet and eliminate all that stuff that gets in the way with a ton of suggestions you can use to save a ton of time.
This isn’t a simple paint-by-numbers on how to improve your business. That’s your job to determine.
You can count on this though … by reading these articles, you’ll learn how to shave time off of your next project and put those extra hours to better use.
Grab your notepad and let’s dig in.
Shooting With Clarity And Purpose
Brandon and I went out on a photo excursion to the beach to capture a specific shot. He knew exactly what he wanted and how he wanted to edit it before we even stepped foot outside of the house.
It’s the difference between a vision and a plan. The vision tells you where you want to go, but the plan tells you how to get there.
Hidden Secrets To Fast Easy Photo Publishing
Craig Ferguson gives a very simple step by step on how to easily publish your photos to your website from Lightroom. It doesn’t even really matter what website provider you use.
It’s a quick process and only needs to be set up once. After that, it runs like a well-oiled machine.
Image Quality And How You’re Doing It Wrong
If you’re running a small business or making a profit off of your artistic work in any way, you know that the internet is full of thieves that will gladly use your art to make a buck (euro) for themselves.
But image quality has a lot to do with that. And lots of photographers say that they know how it works, but actually don’t. Matt Campagna breaks it down to elementary level and even has a few fun experiments for you to try (it really is eye-opening).
Use this in tandem with Ferguson’s Publishing workflow and you’ve got an easy, iron-clad system of safety.
Dashes Vs. Underscores
File naming shouldn’t be this hard.
Brandon took a lot of the confusing jargon and made it simple to understand. He even gives you a definitive answer why you should be using one over the other. Giving your photographs a standard, easily searchable format is gonna save you time over and over again.
(hint: one of these methods of file naming is loooved by a huge search engine that rhymes with Ploogle).
How I Use Lightroom Mobile to Stay Sane
Peter Cary was kind enough to walk us through Lightroom Mobile and how to use it while just sitting around doing nothing. Like waiting in the terminal for your flight, sitting in your parlor waiting on your next client who got stuck in traffic, or waiting for the jury to come back with their verdict (we know you’re innocent).
Get 80% of your editing done before you even get back to your desktop.
It’s a 2 parter that fills up the dead time in your schedule with work you can get ahead on.
I knew I could control one thing, and that is my time and my hours and my effort and my efficiency. -Ryan Secrest
Head over to our Facebook page and let us know any tricks that you use to make yourself more efficient as an artist and storyteller.
And if you wanna talk shop with Brandon and me, shoot us an email and we’ll spitball some ideas to make your photography more efficient. No charge!