X-Equals – image, workflow, technology, business

Presets as a Platform – Making it Happen

“Editing shouldn’t feel like work.” That is the byline that runs on our ads here at X-Equals for our preset collections we offer for sale. It is a creed that we take seriously here at X-Equals, one that the Lightroom team takes seriously and one you should take seriously as well. Lightroom makes getting the most [...]

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X-Equals Image Kit – Vol. 2

Throughout the years we’ve released a bunch of free presets. Over time, it had become a bit of a challenge to find and download batches of our presets in an easy manner … so we created the X-Equals Image Kit Vol. 1. With our Email Digest, we’ve continued the tradition of releasing a new preset in [...]

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$14.99 – Cold Storage Film Presets Vol. 2

It’s here! Cold Storage Vol. 2 is the next generation of the Cold Storage Platform and a perfect compliment to our Cold Storage Vol. 1 collection of film emulation presets. Included are 46 never before seen presets for both Lightroom and Adobe Camera Raw (ACR), nice! Also included with the download is an extensive PDF guide, covering [...]

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Tying it all together – a Lightroom Preset Platform

We felt that we should give some input/advice as to how you can get the most out of these presets and leverage what we like to call a Preset Platform. Before we dive in, let’s take a moment discuss presets in general. It is imperative to understand that presets, as well as actions, filters – even [...]

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$9.99 – Cold Storage Film Presets Vol. 1

Because film is not dead … You spoke, and we listened. We’ve released the Cold Storage Film Emulation platform as a standalone system for only $9.99. If you’re looking to get your feet wet with the platform, this is the perfect place to start. When you’re ready to take it up a notch, drop in the Creative [...]

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$14.99 – Creative Production Presets Vol. 1

Update: Find out how to tie our Preset Platform into your workflow: Tying it all together – a Lightroom Preset Platform Why we’re so excited … X-Equals has always been know for our creative applications and use of Lightroom Presets, and LifeInDigitalFilm has been delivering the sweetest film emulation and toolkit presets around for years. We’ve now partnered [...]

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Lightroom Preset – Straight Muggin’

As a special treat to all you preset hounds, we’re dropping a new Lightroom Preset for the first full week of 2010 which we’re calling Straight Muggin’. This preset takes some pieces and parts from all our previous black and white presets, and blends them into a fresh batch of photo crunching goodness. As always, this preset [...]

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X-Equals Image Kit – Vol. 1

Throughout the last year or so we’ve had the pleasure of creating and sharing a series of extremely popular Lightroom Presets via the X-Equals Blog. As this category has grown, it’s become a bit of a challenge to find and download all the presets in an easy manner … until today. We’ve now taken all our [...]

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Lightroom Preset – Holga

If you’ve never heard of a Holga, trust me when I tell you it’s one of my guilty pleasures. Being a digital photographer at heart, I still love to shoot a roll of 120 in my Holga. It’s not cheap shooting, developing, and printing images from this baby – but the unique look that comes from this [...]

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Lightroom Preset – Warm Storm

We had initially released this preset on Presetsheaven.com – but as promised we’re releasing it here on our site … as always … for … FREE. But we’ve added even more to this download! In partnership with Mike Gray of LifeInDigitalFilm, and riding on the heels of his fantastic piece on migrating your presets to Adobe Camera [...]

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