As I proudly welcome you to the new XEQUALS, I want you to take a moment to think about your passion, your creative spark, your inner light that drives you to create, and pair that with the unique perspective that already exists within you.
“As we get more technically driven, the importance of people becomes more than it’s ever been before.
You have to utilize who you are in your work.
Nobody else can do that.
Nobody else can pull from your background, from your parents, your upbringing, your whole life experience.
If you allow that to happen, it’s really the only way you can do some unique work – and you’re going to enjoy the work a lot more as well.”
While David Carson articulates this in the most inspiring of ways, we also recognize that it helps to have a path – a road to travel that helps you achieve your goals.
We’ve built the XEQUALS Platform to do just that. XEQUALS consists of 3 parts, all geared to help you Learn your craft, Create your unique vision, and Dominate you business.
You already have what it takes to be great.
Let’s break each of these down a bit more:
The learn section brings you the fundamental skills, education, and practical advice you need to master the tools, techniques, and processes necessary to develop your unique approach to your craft.
Creating your personal style takes time — it comes from hours shaping and reshaping countless images as you infuse your creativity into them.
We get it — it’s time-consuming and requires commitment both mentally and financially, but know you’re up for the challenge. The XEQUALS Create section offers you a new approach to Lightroom presets that allows you to create and infuse your own unique style into everything you do.
When you’re ready to take things to the next level, make you passion a hobby, you hobby a business, and your business your future, we’re here to help you!
The Dominate section includes advice from thought leaders who have made the leap, and will expose you to the lessons and tools required to take your passion to the next level.
No one else is going to work harder for you to be successful
We’ve said this before, and we’ll say it again:
You can go through the motions of importing, editing, and slapping a preset on your images, while you try to sell them as your own … but if they don’t speak to the viewer and breathe life – they’re not alive.
Our goal is to help you outwork and outsmart your competition, your critics, and those that doubted that you could make this your passion and ultimately – your destiny.
We’re just so psyched you’re here!
On behalf of the entire XEQUALS team, we sincerely appreciate the trust you put into our products and content to be part of your creative endeavors, and we’re super excited to see your amazing work!
Feel free to email me with any questions … and we also LOVE seeing what you are creating on Instagram using #xeretro
We‘re glad you’ve chosen to be part of our community!
Inside every one of us is an amazing photographer. Our mission is to help you navigate your journey with the XEQUALS platform.