The Step-By-Step Guide To Photography Style (Part 1)

“Oh God! Everybody’s doing what I’m doing!” It was  2005, and I’d just made the transition to digital after years of shooting film, and started working towards making a living from photography. In my film days I’d done some work for NGO’s and shot the odd wedding, and made one half-hearted attempt in the late […]


Why Most Of Your Equipment Is Useless (And What Isn’t)

The photography profession is full of really cool gear and equipment. Photographers salivate over the latest and greatest gadgets, lighting modifiers, trigger remotes, lenses, and white balance targets. All of which they can somehow justify needing. And don’t get me started on software. But it’s not all necessary. After a decade of shooting professionally, and […]

How XEQUALS Is Staying Ahead Of The Curve — And How You Can Too

We know, we know. Better equipment does NOT mean better photographs. Sheesh, we’ve heard it already. But it’s hard to know which piece of equipment is worth your coin and which equipment is a waste. That fear can paralyze you into what we’ve come to know as analysis paralysis. It keeps you from making a […]

How To Grow Your Photography Business By Focusing On ONE Thing

We know what focus means in photography, but do you know what it means in your photography business? In 1915, Albert Einstein presented his genius theory of relativity, which became one of the most famous scientific theories of the 20th century. For the three years prior, Einstein completely devoted himself to work on this theory, […]