Tag Archive | "Marketing"

How XEQUALS Is Staying Ahead Of The Curve — And How You Can Too

Tuesday, January 12, 2016

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How XEQUALS Is Staying Ahead Of The Curve — And How You Can Too

We know, we know. Better equipment does NOT mean better photographs. Sheesh, we’ve heard it already. But it’s hard to know which piece of equipment is worth your coin and which equipment is a waste. That fear can paralyze you into what we’ve come to know as analysis paralysis. It keeps you from making a […]

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How To Pinpoint What You Suck At

Tuesday, December 1, 2015

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How To Pinpoint What You Suck At

There are only 2 directions a creative is ever moving in: forward or backward. There is no in between. Everybody sucks at one thing or another. If you want to elevate your photography, you have to strengthen areas of weakness. But identifying our shortcomings can be difficult – especially if you don’t know what to […]

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10 Simple Steps to Build Confidence as a Photographer

Monday, July 27, 2015

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10 Simple Steps to Build Confidence as a Photographer

For many photographers, using a camera or arranging an intricate lighting setup is as easy as 1-2-3. Pricing their work properly, showcasing their achievements, and feeling confident in their skills – that’s where things get tough. Lack of confidence is a common problem among photographers, especially in the beginning of their careers. There are many […]

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Hidden Secrets to Fast, Easy Photo Publishing

Tuesday, February 24, 2015

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Hidden Secrets to Fast, Easy Photo Publishing

Busy photographers require an efficient workflow to do 4 important tasks: Importing Cataloging Processing Publishing While much has been written about the first 3, the publishing side of things is often a weak point, with many photographers choosing just to export to a folder on their hard drive and then upload to their website. Boring! […]

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The Marketplace For Being Average

Monday, December 1, 2014

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As an artist you have no doubt at some point compared yourself to your peers, mentors, and idols. Just as likely is the fact that when you did that, you also devalued yourself, and began to doubt your own abilities. As artists we always strive to put forth our best efforts and it is always […]

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Lightroom-to-Web Workflow – Made EASY

Monday, April 9, 2012

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Lightroom-to-Web Workflow – Made EASY

As a photographer in the modern era, the Web is your best means of having your work seen and thereby growing your audience. Lightroom provides various means of publishing your work to the Web, either using the Web module to roll your own galleries or using Publish Services to upload your work to online services […]

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Shooting Isn’t All You Do – The Business of Doing Business

Tuesday, November 17, 2009

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Shooting Isn’t All You Do – The Business of Doing Business

The recession sucks. It’s worldwide, touching practically every industry, and the resulting negative side effects have hit many photographers squarely on the chin. That being said, it’s high time we bring a little perspective to this situation as it relates to the business of photography – and those of you who make (or are thinking […]

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