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Build The Watermark People Talk About

29. June 2015

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Build The Watermark People Talk About

We previously discussed what makes a good watermark and how it can help potential clients find the real you. Now, let’s get down to business using Lightroom and Photoshop to construct our watermarks! Lightroom’s Simple Copyright Watermark Lightroom’s Simple Copyright Watermark pulls text from each image’s Copyright metadata field and renders it in the lower […]

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Top 5 Excuses I Hear From Photographers And Why They Are Total Bull$#^!

15. June 2015

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Top 5 Excuses I Hear From Photographers And Why They Are Total Bull$#^!

They are the biggest obstacle to success. Sometimes, we don’t even recognize them for what they are. But if any of these excuses sound familiar, then it’s time call yourself out. Also included is some great advice on how to make sure these justifications don’t hold you back from being the amazing photographer you are. […]

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Why Watermarks Matter (And How To Craft The Perfect One)

1. June 2015

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Why Watermarks Matter (And How To Craft The Perfect One)

When it comes to protecting your images online, watermarks are not mere vanity, and can do far more than pronounce your copyright. Used strategically, watermarks are the best tool that you have. Guest author Matthew Campagna shows you how that watermark can be subtle, seductive, and secure. A Watermark Fail Story One of those sketchy […]

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5 Dumb Things You’ll Stop Saying To Your Customers

28. May 2015

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5 Dumb Things You’ll Stop Saying To Your Customers

We all make mistakes. Some of them, we can’t avoid, and that’s to be expected. Nobody is perfect. Then there are the mistakes that are avoidable, which set us back 10 steps, and if we’re lucky, give us an opportunity to recover gracefully. Odd as it may seem, some of the best mistakes are those […]

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Get Organized! The One App that REALLY Works

19. May 2015

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Get Organized! The One App that REALLY Works

An often overlooked (yet essential) part of a photographer’s life is organization and management. Let’s say you’re browsing the web one night and see a photo posted somewhere that gives you ideas for an upcoming shoot. Or you’re shooting a photo assignment for a magazine and the editor has provided you with a shot list. […]

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Get In, Nail the Shot, Get Out

13. April 2015

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Get In, Nail the Shot, Get Out

I recently shot a series of images for a local community college’s annual report. One of the more interesting—and fun—images to shoot was a dramatic portrait of a member of the women’s basketball team. The goal was to produce a portrait that displayed determination, empowerment and strength: all attributes of the athletics program, this particular […]

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Using LastPass to secure your EVERYTHING!

9. April 2015

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Using LastPass to secure your EVERYTHING!

$18,000,000,000.00 That’s how much money was stolen from consumers as early as 2013. Securing your logins, passwords, and sensitive information you use online is an often overlooked activity that many folks don’t think too much about – until there’s a problem. If you’re a business owner, it’s even more important that you secure and manage […]

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dashes-versus_underscores; The Definitive Guide

31. March 2015

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dashes-versus_underscores; The Definitive Guide

The topic of spaces vs. dashes vs. underscores continues on with respect to how to use them (or not) when naming your files. We’d like to clarify the things that matter when making a choice – so you can avoid making a bad decision. So let’s get right to it, here’s what you need to […]

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Split Tones Make Sweet Color Harmony

10. March 2015

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Split Tones Make Sweet Color Harmony

Color grading is one of those open ended subjects that is incredibly hard to perfect because of the seemingly endless amount of possibilities. With so many options it can be hard to know where to start! Many photographers have a hard time establishing a color palette and will simply resort to one of the popular […]

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Hidden Secrets to Fast, Easy Photo Publishing

24. February 2015

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Hidden Secrets to Fast, Easy Photo Publishing

Busy photographers require an efficient workflow to do 4 important tasks: Importing Cataloging Processing Publishing While much has been written about the first 3, the publishing side of things is often a weak point, with many photographers choosing just to export to a folder on their hard drive and then upload to their website. Boring! […]

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