I recently printed some 11×14 black and whites for our house and I had to marvel at just how quickly I could leverage Lightroom 2.0, RPG Keys, and our famous super+punch preset to generate some stunning black and whites. My entire workflow from original RAW to final JPEG was 5 minutes.
Here are some quick before/after shots:
… and the second image:
The mood of these images goes from bland to dark and edgy in a matter of minutes. Since we’ve spent years now building our catalog of distinct x=presets and looks, our ability to deliver a specific look is endless.
The best part for you is … we make our production presets available for free.
The key takeaway from this is to understand that the pieces and parts for a highly automated workflow are now all in place for photographers. By developing your visual style in Lightroom, committing those adjustments as presets for later use, and leveraging a consistent and targeted workflow, the speed and accuracy of developing and delivering your images can be astoundingly fast.
The sooner we can deliver a client project – while keeping tight control over image quality, the sooner we get paid, the happier the customer, and the higher our margins.
x=photography+consulting – technology. leadership. commitment.