X-Equals – image, workflow, technology, business

Update: Find out how to tie our Preset Platform into your workflow: Tying it all together – a Lightroom Preset Platform

Why we’re so excited …

X-Equals has always been know for our creative applications and use of Lightroom Presets, and LifeInDigitalFilm has been delivering the sweetest film emulation and toolkit presets around for years.

We’ve now partnered to bring you the X-Equals + LIDF Creative Production Presets*: a batch of productivity, creative, and toolkit Lightroom Presets sure to bring some formality to your workflow as well as a big dose of inspiration (*requires Lightroom 2.0 or higher).

You get 75+ Lightroom Presets that not only bring a new level of creativity to your work, but some serious workflow automation to help you get back to what you do best – shooting photos!

Don’t take our word for it, here’s what others are saying!

I’ve just started using x-equals’ Creative Production Presets and have to say I’m very impressed.  There’s a huge selection of presets to choose from and they really kick-start the creative process for me.  I’m also using the Cold Storage Film presets and I had no idea there were so many films available back in the day.  Bottom line – x-equals presets rock!

- Scott Keegan (@scottkeegan)

Dude. Seriously. Those presets are flippin’ sweet.

- Ryan Klos (@klosphoto)

Having fun trying out the http://bit.ly/cGk9ek X-Equals + LIDF – Creative Production Presets.  Lovin the monochrome kit!

- Rob Sylvan (@Lightroomers)

“I now have 4 new preset folders in #LR now thanks to @xequals , Great set of presets”

- Mark Stone (@Fotoe)

Get inspired …

Here’s a small taste of the sample looks available in the download:

Samples (from left to right) include:

• Original image for reference
• Toning Cyanotype
• Hard Depth
• Hardcore Acros
• Agfa APX
• Kodak Portra 160CV
• Toning Copper
• Holga – Kodak T-Max
• Purple Filter
• Polaroid 669 Yellow
• Bleach Bypassed

This is not just any old download of a few presets, we have 75+ Presets that cover almost any workflow – including some creative and film emulations never before released.

What’s included in the download?

Ok you asked for it, here’s a complete list of everything included in the download.

Monochrome Toolkit

This toolkit includes 27 presets to help you in your quest for magnificent monochromes and each preset is designed to be stacked together to create your desired effect.  There are a few groups of presets in the download and they can be applied in any order.

First we have the X-Equals + LIDF film presets.  These 5 presets are designed to simulate generic styles of film:

• X-Equals + LIDF – Infrared Film: Creates an image that simulates the response of Infra-Red films.
• X-Equals + LIDF – Ortho Film: Creates an image simulating Orthochromatic film which is sensitive to only green and blue light – also the first style of black and white film to be mass produced.
• X-Equals + LIDF – Pan Film: Creates an effect much like that of most modern B&W films.  Panchromatic films are sensitive to the entire visible light spectrum.
• X-Equals + LIDF – Ortho Pan Film: Simulates Orthopanchromatic film. Much like Pan film, but less sensitivity to the reds in an image.
• X-Equals + LIDF – Pan Super Film: Simulates Superpanchromatic films that have an extended red response.

Then we have 8 X-Equals + LIDF – Filter presets that simulate the effect of different colored – Filters on black and white film.  Their names are self-explanatory:

• X-Equals + LIDF – Aqua Filter
• X-Equals + LIDF – Blue Filter
• X-Equals + LIDF – Green Filter
• X-Equals + LIDF – Magenta Filter
• X-Equals + LIDF – Orange Filter
• X-Equals + LIDF – Purple Filter
• X-Equals + LIDF – Red Filter
• X-Equals + LIDF – Yellow Filter

Next we have the 7 X-Equals + LIDF -  Paper presets that simulate the different grades of contrast possible with Variable Contrast (VC) photo – Paper:

• X-Equals + LIDF – Paper – VC-00: Creates a very low contrast image that is very soft
• X-Equals + LIDF – Paper – VC-0: Another very low contrast setting and is less soft than 00
• X-Equals + LIDF – Paper – VC-1: Low contrast and soft
• X-Equals + LIDF – Paper – VC-2: Creates a balanced image with medium contrast and tone
• X-Equals + LIDF – Paper – VC-3: Create a higher contrast image that is slightly sharp
• X-Equals + LIDF – Paper – VC-4: Creates a high contrast image that is sharp
• X-Equals + LIDF – Paper – VC-5:  Creates a very high-contrast image that is extremely sharp

Then there is 1 X-Equals + LIDF print preset:

• X-Equals + LIDF Print – Lith: simulates the effect of a lithographic print shot on B&W film printed on Lith -  Paper.  This preset creates images with low contrast and low detail.

Finally we have 6 X-Equals + LIDF- Toning presets that simulate different, traditional- Toning techniques:

• X-Equals + LIDF – Toning – Copper: Creates a rich orange- Toning
• X-Equals + LIDF – Toning – Cyanotype: Creates a light blue- Toning
• X-Equals + LIDF – Toning – Palladium: Creates a slight metallic- Toning trending toward brown
• X-Equals + LIDF – Toning – Selenium: Creates a metallic- Toning trending toward blue
• X-Equals + LIDF – Toning – Sepia: Creates a subtle brown- Toning, but you probably knew that
• X-Equals + LIDF – Toning – Uranium: Creates a light reddish-brown- Toning

LifeInDigitalFilm – Film Emulations

Nobody emulates film with more accuracy and technical mastery than Michael Gray of LifeInDigitalFilm.com. You’ve gained access to the highest quality film stocks you’ll ever see – including some never-before released Presets from Michael’s secret stash!

• Agfa APX Auto
• Agfa RSX II
• Fuji 160S
• Fuji FP-100C
• Fuji Neopan
• Fuji Sensia
• Fuji Velvia 100
• Kodak Kodachrome
• Kodak Panatomic X
• Kodak Portra
• Kodak T-Max
• Kodak Technical Pan
• Kodak Tri-X

Get down with the Holga

We’re big fans of the Holga: an amazing camera with the ability to make your images look better than you could ever imagine. This batch of presets has been updated to include Kodachrome and Panatomic film emulations wrapped around that unique Holga look!

• Holga – Base: A Holga Base preset with the core look
• Holga – Kodachrome 25: A Holga Base preset that also includes a Kodak Kodachrome emulation
• Holga – T-Max: A Holga Base preset that also includes a T-Max emulation
• Holga – Panatomic: A Holga Base preset that also includes a Panatomic X emulation

It’s all about The Platform

All of our Presets make up what we call The X-Equals Preset Platform. Whichever package you choose, you can learn how to tie our Preset Platform into your workflow: Tying it all together – a Lightroom Preset Platform

Change up your game and experiment

Our final collection of Presets are all about experimentation and getting into your right-brain cerebral playground.

Rather than list them all out here, just crack ‘em open and start playing around.

Have fun, experiment, and remember: it’s not always about technical accuracy, it’s also about inspiration!

Installation Details

If you’ve never used custom Lightroom Presets before, or just want a primer on getting them into your copy of Lightroom, head on over here for the quick and easy details.

Thank You!

All of us at X-Equals welcome your feedback and comments as we continue to focus on delivering no-nonsense advice and innovative products that keep you inspired and don’t break the bank!

My personal thanks goes out to you for taking the journey with us.

This fine shopping experience is brought to you by E-Junkie. They rock, and are the only group we trust to deliver you quality X-Equals goods!

Check out some related posts!

1. Presets as a Platform – Making it Happen
2. $14.99 – Cold Storage Film Presets Vol. 2
3. Ryan Klos Reviews – “… some of the best and most useful presets I’ve used to date.”
4. $9.99 – Cold Storage Film Presets Vol. 1
5. Keeping it Raw in Photoshop – Part 2 of 3
6. Monochrome Mojo – Mixing in Grayscale – Part 2 of 2
7. X-Equals Image Kit – Vol. 1
8. Lightroom Preset – Holga
9. Lightroom Preset – Ekta Chromeo
10. Lightroom Preset – Smooth as Velvia