X-Equals – image, workflow, technology, business

Pinky Promises – 10 Resolutions for the Digital Photographer

We had originally published this piece in our Email Digest but after an overwhelming response and prodding from you folks to post this on the blog … here it is! We have always enjoyed receiving your emails and comments regarding the challenges you deal with on a continual basis. Many of these challenges revolve around topics [...]

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Shootin’ ain’t all ya’ do – The business of doing business

The recession sucks. It’s worldwide, touching practically every industry, and the resulting negative side effects have hit many photographers squarely on the chin. That being said, it’s high time we bring a little perspective to this situation as it relates to the business of photography – and those of you who make (or are thinking of making) [...]

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Happy Birthday X-Equals!

On November 12, 2007 I authored my first post on X-Equals titled Removing the Night. I never could have imagined where we would be 2 years later, it’s been an AWESOME ride thus far. I’ve met countless X-Equals Blog readers, fielded hundreds of emails (some nice, some not so nice), and argued the finer points of workflow, [...]

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Making Your Mark – Watermarking with Lightroom

Back in October 2008, I wrote an article for Layers Magazine about some steps you can take to protect your copyright when posting photos online (big thanks to the editors at Layers for posting the full article!). I think it would be worth your time to take a few minutes to give that a read through [...]

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Photo Profile – Tom Hoops

All photos © Tom Hoops Photography Happy accidents seem to be happening to me a lot lately. While cruising Twitter with absolutely no goal in mind, I ran across a mention of Tom Hoops website. After viewing maybe 2 or 3 of his shots from his Heads series, I immediately tracked him down to participate in a [...]

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Can I get a little background?

We’ve received quite a few emails asking us how we created and implemented our custom Twitter background on our profile page. It’s actually very easy so here’s a quick tutorial to help send you on your way to custom Twitter beautification: {hint: at the bottom of this post is a link to download our twitter background template [...]

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Photo Profile – Melissa Rodwell

All photos © 2008 Melissa Rodwell Photography LLC How did you get started in Photography? I initially wanted to become a fashion designer. I had been collecting Vogue since I was 12 years old and had just fallen completely in love with fashion. After seeing a photography exhibit of Helmut Newton’s work in a Paris gallery at [...]

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Twitter 101 – for Photographers

Back in April of this year I created a Twitter account – but it didn’t come easily! I had sat on the sidelines for a long time wondering what kind of real substance could come out of a service that only allows 140 characters per post. I even perused the Twitter FAQ more than few times [...]

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Why we love Presets

I recently printed some 11×14 black and whites for our house and I had to marvel at just how quickly I could leverage Lightroom 2.0, RPG Keys, and our famous super+punch preset to generate some stunning black and whites. My entire workflow from original RAW to final JPEG was 5 minutes. Here are some quick before/after [...]

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