X-Equals – image, workflow, technology, business

Lightroom Preset – Polaroid 669

Wayyyyyy back in February 2008, Polaroid announced it would cease production of all instant film. The New York Times recently published a piece on the legacy of the Polaroid – and it was with this that the reality of the situation took hold. And … unfortunately, our favorite Polaroid instant film of ALLLLL TIME – Polaroid [...]

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Lightroom Preset – City Scapes

This month’s preset is inspired by the Chicago “L” Trains and the city-scape environments I like to shoot near the Halsted and West Lake Street line. I am always blown away by the edgy and oftentimes neglected parts of the line where many of these structures have stood for over 100 years. I’m constantly inspired by the [...]

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Lightroom Preset – Morning Blue

This little gem comes from a recent trip to I took to New York and the beautiful mornings I spent there shooting around the Madison Square Garden area in mid-town. I love the blue hue that casts over the shadows in the morning light. So I’m bringing this mood to you for use in your own [...]

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Lightroom Preset – Summer Holiday

This newest edition to our contextual presets takes all the things we love about summer holidays, wraps them up into a nice green package, and delivers that mid-day summertime holiday feel to your images. We have this old-school sprinkler that, to me, is the one true symbol of summer that has so many great memories attached [...]

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X-Equals Contextual Presets – Setting the Mood

I’ve received countless emails from photographers and workflow jedi’s asking me to describe in more detail the process of development behind our surprisingly popular film presets. That being said … by popular request, the success of our Lightroom presets, and over 30,000 downloads in less than 6 months … here it goes! Before we begin, let [...]

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Lightroom Preset – Ekta Chromeo

Slides, slides, and more slides. I have boxes full of them. They’re something very cool about pulling the out some slides and cruising them with my loupe. My favorite outdoor portrait film was Kodak Ektachrome 100GX. The 100GX was important because it would nail the skin tones and primaries in my shots. Deep greens, warm reds, [...]

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Lightroom Preset – Kodak Tri-X 400

This one was a blast to create, just as much fun as the Velvia preset. TRI-X was my favorite film to push … and not just push a little bit … I’m talking about 1, 2 … or more stops to really bring out the grain. So feel free to walk down memory lane with me [...]

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Lightroom Preset – Infra Ready

This past weekend, I was shuffling through one of my boxes of negatives and I came across a big batch of infrared images shot between 1998 and 2003. I was nuts for this stuff! So naturally I unleashed Lightroom to provide the mimicry … and the X=INFRA+READY preset was born! |Brandon Oelling x=photography+consulting – image+workflow+technology+business

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Lightroom Preset – TMax 3200

I have a Nikon D80 I use as my everyday camera, and at anything over ISO400 it gets quite noisy. Rather than throw Noise Ninja at it, I decided to embrace the noise – and build a preset to mimic one of my favorite types of film – Kodak Tmax 3200. One thing to keep [...]

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Lightroom Preset – Smooth as Velvia

We miss our film. Seriously. We miss our TMax 400, our Kodak Porta 160NC, and ESPECIALLY our Fuji Velvia 100. So … we’ve built a Fuji Velvia 100 Lightroom preset. |Brandon Oelling x=photography+consulting – image+workflow+technology+business

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